Online Marketing Executive at GS1 UK
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An online media specialist with 7+ years experience providing solutions, strategy and marketing for commercial, charity and public organisations. I have a proven ability in B2B and B2C increasing sales through online channels, reducing operating costs through increased efficiencies and managing digital projects ranging from 1 week to 2 years in length.
online strategy, content strategy, social media marketing, ecommerce and e-learning for SME's.
Educational Institution; 11-50 employees; Education Management industry
September 2009 – January 2012 (2 years 5 months) London, United Kingdom
Manage digital channels and e-learning operations within the organisation including the creation and management of internal open source platforms as well as all Google services (ad-words, analytics and apps). Manage departmental e-learning budget and relationships with commercial online course providers. Manage successful promotion of e-learning courses across internal and external sites, social media channels, print and online advertising and direct digital mail.
Nonprofit; 11-50 employees; Higher Education industry
January 2009 – September 2009 (9 months) London, United Kingdom
Responsible for digital channel marketing and product provision including e-learning courses creation and distribution, website creation and content strategy, SEO, increasing customer acquisition through multi-digital channels, managing audio-visual production team and developing the bid proposal for a £80k DTI funded 2 year project to create professional services within the nutrition industry.
Educational Institution; 1001-5000 employees; Higher Education industry
February 2007 – February 2009 (2 years 1 month) London, United Kingdom
Project managed a Knowledge Transfer Partnership programme between LSBU and The Institute for Optimum Nutrition creating e-learning capabilities, increasing operational efficiencies through IT, researching e-learning and presenting findings at international conferences. Received training in video production, Moodle, plain English for websites, project management, financial management and knowledge management and a fully funded MBA.
Final project was nominated for the London Knowledge Transfer award in 2009.
Privately Held; 11-50 employees; Information Technology and Services industry
September 2004 – January 2007 (2 years 5 months) Warwickshire, United Kingdom
Responsible for the ‘web department’ designing and developing online solutions ranging from property portals, recruitment sites, ecommerce solutions and large scale affiliate sites. Gained experience in client facing skills, developed the web departments product portfolio substantially, developed commercial level technical skills and trained junior staff to mid-weight level.
2007 – 2010
Reccomeded for a fully funded, part time evening mode MBA.
Dissertation 'The use of web based technology as a competitive advantage' focused on a case study approach of a commercial organisations.
2000 – 2003
Undergraduate degree in Multimedia, specialising in web, audio and video technology and its application in business. Final dissertation on the technical use of web development tools.
The blog of Christopher Peat BSc(hons) MBA, covering online strategy, content strategy, social media marketing, ecommerce and elearning for SME's.
