Articles in the Dissertation Category
Dissertation, MBA »
Ann E Schlosser, Tiffany Barnett White, and Susan M Lloyd, “Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” Journal of Marketing 70, no. 2 (4, 2006): 133-148.
Gwo-Guang Lee and Hsiu-Fen Lin, “Customer perceptions of e,” International Journal of Retail & Distribution Management 33, no. 2 (2005): 161 – 176.
Raj Mehta and Eugene Sivadas, “Direct marketing on the internet: An empirical assessment of consumer attitudes,” Journal of Direct Marketing 9, no. 3 (1995): 21-32.
Gary Hamel and C. K. Prahalad, “Do …