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8. “EBSCOhost: Marketing to Consumers, the Online Way,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=1&hid=106&sid=1295925a-31ed-4737-9bd7-92d3dec1e545%40sessionmgr104&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=44142279#db=buh&AN=44142279.
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No Comments | In: Dissertation, MBA | | #

I have decided that the summer is now over and it is time to start on my chapters. After an eventful summer at work where many projects have fallen by the wayside I have had to re-evaluate my proposal and come up with a new plan.

The focus of my dissertation is now based on how web based technology needs to be pitched at the same level as the organisations staff, and that the end product which customers need to use should also be pitched at the level of the customer. It is discussed that there is a digital divide between IT literate and illiterate individuals, and this is true within the UK.

The dissertation will propose that the use of web based technology can only provide a competitive advantage when it is strategically deployed to a corresponding skill set. This should explain why some projects fail and some succeed even though they are similar, it is due to the organisation delivering them and the end users receiving them.

No Comments | In: MBA | | #

Just a note for myself really, that I have bought in haste a book – Free, Market Madness in the blind thought that it was the Free book by Chris Anderson today. In truth the book looks a decent read that I will persue but in the meantime I have found an audiobook version of Free that I will review in the coming days.

It is an intesting concept and one that interests me following on from reading titles such as wikinomics and we-think, big hits in this area last year. The polar end of the argument is also note worthy, and the Guardian has encapsulated this well with its argument in realtion to Journalism. The concept of Free is not strictly true as there is payment or losses at some point, and is this fair and just?

Anyway I shall listen to the audiobook and make another post, but just wanted to share my audiobook findings with anyone else that may be interested.

No Comments | In: MBA | | #

Well it is a little while after I finished classes for the summer now, and infact for the course. Now down to me and I knwo I have got a mountain of work infront of me that needs completing. The true question is how will I get this done and how will I organise my time.
I am starting to think that I need to base this on habit rather than need and therefore propose that each Sunday morning I will do some reading / research / writting / exploring into the relevant subject and set key goals as I personally set out for myself. This seems like an ideal way forward, especially when I am so good at avoiding even thinking about a dissertation. Infact to me dissertation is said in the past tense, like I have already completed it. And I must remember that I have not.

No Comments | In: Critical Management Inquiry, MBA | | #

I went to see someone at LSBU today, an academic supervisor no less.
We spoke for a quite a while and he has managed to instil some focus on this whole exercise. Essentially we went back to basics and said, what is web technology, what is its application and how can that be used. Then what are the outcomes to the business and how is this percieved from the view of the staff, organisation and customers. If we survey or interview from here and analyse we can start to map out a dissertation.

To be honest it is a little short of my grand visions of open source and business models that challenge the viewpoint of Porter and HBR but it makes a LOT more sense.

I think that with a little more research I can get some grounding here and am going to go back to some of those Porter ideas and see where I can build on from here.  A very good week for opening my eyes.

No Comments | In: Critical Management Inquiry, MBA | | #