After reading an interesting post on Business Week about social media making an entrance into the academic world of MBAs at the more prestigious business schools I thought it was worth exploring thought that this is perhaps a breaking point for social media. Marketing has progressed into having a sub strand of internet marketing for many years now, and I am sure that in pure marketing programmes progressive universities have entertained social media channels for some time now, but the world of top class MBAs, are we really at that …

Ann E Schlosser, Tiffany Barnett White, and Susan M Lloyd, “Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” Journal of Marketing 70, no. 2 (4, 2006): 133-148.  
Gwo-Guang Lee and Hsiu-Fen Lin, “Customer perceptions of e,” International Journal of Retail & Distribution Management 33, no. 2 (2005): 161 – 176.
Raj Mehta and Eugene Sivadas, “Direct marketing on the internet: An empirical assessment of consumer attitudes,” Journal of Direct Marketing 9, no. 3 (1995): 21-32.
Gary Hamel and C. K. Prahalad, “Do …

I have decided that the summer is now over and it is time to start on my chapters. After an eventful summer at work where many projects have fallen by the wayside I have had to re-evaluate my proposal and come up with a new plan.
The focus of my dissertation is now based on how web based technology needs to be pitched at the same level as the organisations staff, and that the end product which customers need to use should also be pitched at the level of the customer. …

Just a note for myself really, that I have bought in haste a book – Free, Market Madness in the blind thought that it was the Free book by Chris Anderson today. In truth the book looks a decent read that I will persue but in the meantime I have found an audiobook version of Free that I will review in the coming days.
It is an intesting concept and one that interests me following on from reading titles such as wikinomics and we-think, big hits in this area last year. The …

Well it is a little while after I finished classes for the summer now, and infact for the course. Now down to me and I knwo I have got a mountain of work infront of me that needs completing. The true question is how will I get this done and how will I organise my time.
I am starting to think that I need to base this on habit rather than need and therefore propose that each Sunday morning I will do some reading / research / writting / exploring into …