MBA Refernece sheet

1. Ann E Schlosser, Tiffany Barnett White, and Susan M Lloyd, “Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” Journal of Marketing 70, no. 2 (4, 2006): 133-148.  
2. Gwo-Guang Lee and Hsiu-Fen Lin, “Customer perceptions of e,” International Journal of Retail & Distribution Management 33, no. 2 (2005): 161 – 176.
3. Raj Mehta and Eugene Sivadas, “Direct marketing on the internet: An empirical assessment of consumer attitudes,” Journal of Direct Marketing 9, no. 3 (1995): 21-32.
4. Gary Hamel and C. K. Prahalad, “Do you really have a global strategy?,” The International Executive 27, no. 3 (1985): 13-14.
5. “EBSCOhost: A Decision-Making Process Model of Young Online Shoppers,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=15&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=35643995.
6. “EBSCOhost: Ballot Box Communication in Online Communities,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=11&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=44181673#db=buh&AN=44181673.
7. “EBSCOhost: Chatty-Chatty Makes a Bang-Bang Online Experience,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=5&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=45586729.
8. “EBSCOhost: Marketing to Consumers, the Online Way,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=1&hid=106&sid=1295925a-31ed-4737-9bd7-92d3dec1e545%40sessionmgr104&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=44142279#db=buh&AN=44142279.
9. “EBSCOhost: Measuring interpersonal influence in online conversations,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=11&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=45016483.
10. “EBSCOhost: Online campaigns – think evaluation before you launch,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=15&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=35778596#db=buh&AN=35778596.
11. “EBSCOhost: The Effectiveness of Combining Online and Print Advertisements,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=11&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=44964344#db=buh&AN=44964344.
12. “EBSCOhost: The social context of online market research: an introduction to the sociab…,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=12&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=42537068.
13. “EBSCOhost: The Web is one of the most important technologies of the century, let alone…,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=7&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=45399268#db=buh&AN=45399268.
14. Judy Strauss and Raymond Frost, E-Marketing (Prentice Hall Press, 2008), http://portal.acm.org/citation.cfm?id=1502099.
15. “Future online strategies,” http://0-www.bi-interactive.com.lispac.lsbu.ac.uk/index.aspx?Lang=en&ReportID=366&MainPage=renderTOC&Include=online&SearchDefinitionID=1032530.
16. Youcheng Wang and Daniel R. Fesenmaier, “Identifying the Success Factors of Web-Based Marketing Strategy: An Investigation of Convention and Visitors Bureaus in the United States,” Journal of Travel Research 44, no. 3 (February 1, 2006): 239-249.
17. Chris O’Leary, Sally Rao, and Chad Perry, “Improving customer relationship management through database/Internet marketing: A theory,” European Journal of Marketing 38, no. 3/4 (2004): 338 – 354.
18. Jianwen (Jon) Liao, Jill Kickul, and Hao Ma, “Organizational Dynamic Capability and Innovation: An Empirical Examination of Internet Firms,” SSRN eLibrary, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1417659.
19. “The Future Digital Home,” http://0-www.bi-interactive.com.lispac.lsbu.ac.uk/index.aspx?StoryID=0&ReportID=399&Lang=en&MainPage=renderDownload.
20. Guilherme D. Pires, John Stanton, and Paulo Rita, “The internet, consumer empowerment and marketing strategies,” European Journal of Marketing 40, no. 9/10 (2006): 936 – 949.
21. “The Web Analytics Outlook,” http://0-www.bi-interactive.com.lispac.lsbu.ac.uk/index.aspx?StoryID=0&ReportID=80&Lang=en&MainPage=renderDownload.
22. “UK eInvestments,” UK eInvestments, http://0-www.bi-interactive.com.lispac.lsbu.ac.uk/index.aspx?StoryID=0&ReportID=138&Lang=en&MainPage=renderDownload.
23. “Web 20 and The Enterprise,” http://0-www.bi-interactive.com.lispac.lsbu.ac.uk/index.aspx?StoryID=0&ReportID=726&Lang=en&MainPage=renderDownload.