The London bike hire scheme looks promising, and certainly offers a new way to move around London at a little more speed. If nothing else, it offers a considerably better alternative to the tube.
I’ve seen the bike hire scheme advertised for a while now, with TFL investing in PR, frantically handing out leaflets and pumping the UK media for attention. I have to be honest and say that I didn’t have any interest in taking the scheme up until I started seeing the bikes and thought “I want a try …

After reading an interesting post on Business Week about social media making an entrance into the academic world of MBAs at the more prestigious business schools I thought it was worth exploring thought that this is perhaps a breaking point for social media. Marketing has progressed into having a sub strand of internet marketing for many years now, and I am sure that in pure marketing programmes progressive universities have entertained social media channels for some time now, but the world of top class MBAs, are we really at that …

I don’t use eBay that much, for buying or selling, but recently thought it was time to sell on an old SLR camera and while I was at it, I may as well sell my old phone since I had my new upgrade. The process was very smooth, just how I had remembered from a few years ago.
The items went up with the standard 5 days to go, and I started to realise that eBay had changed from back around circa 2005 when people would make tiny bids over …

A quick query really, how do you feel about online pay-walls? That is, the restriction of content that the ‘free’ world has commonly grown used to, becoming restricted access that you have to pay for. We have found ourselves in a world where online = free and we as users typically do not wish to be out of pocket for our online addictions. The problem with that is the business’ that provide this content now can’t afford to carry on doing this for free, or believe that it is time …

Ann E Schlosser, Tiffany Barnett White, and Susan M Lloyd, “Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” Journal of Marketing 70, no. 2 (4, 2006): 133-148.  
Gwo-Guang Lee and Hsiu-Fen Lin, “Customer perceptions of e,” International Journal of Retail & Distribution Management 33, no. 2 (2005): 161 – 176.
Raj Mehta and Eugene Sivadas, “Direct marketing on the internet: An empirical assessment of consumer attitudes,” Journal of Direct Marketing 9, no. 3 (1995): 21-32.
Gary Hamel and C. K. Prahalad, “Do …