1. Ann E Schlosser, Tiffany Barnett White, and Susan M Lloyd, “Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” Journal of Marketing 70, no. 2 (4, 2006): 133-148.
2. Gwo-Guang Lee and Hsiu-Fen Lin, “Customer perceptions of e,” International Journal of Retail & Distribution Management 33, no. 2 (2005): 161 – 176.
3. Raj Mehta and Eugene Sivadas, “Direct marketing on the internet: An empirical assessment of consumer attitudes,” Journal of Direct Marketing 9, no. 3 (1995): 21-32.
4. Gary Hamel and C. K. Prahalad, “Do you really have a global strategy?,” The International Executive 27, no. 3 (1985): 13-14.
5. “EBSCOhost: A Decision-Making Process Model of Young Online Shoppers,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=15&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=35643995.
6. “EBSCOhost: Ballot Box Communication in Online Communities,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=11&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=44181673#db=buh&AN=44181673.
7. “EBSCOhost: Chatty-Chatty Makes a Bang-Bang Online Experience,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=5&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=45586729.
8. “EBSCOhost: Marketing to Consumers, the Online Way,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=1&hid=106&sid=1295925a-31ed-4737-9bd7-92d3dec1e545%40sessionmgr104&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=44142279#db=buh&AN=44142279.
9. “EBSCOhost: Measuring interpersonal influence in online conversations,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=11&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=45016483.
10. “EBSCOhost: Online campaigns – think evaluation before you launch,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=15&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=35778596#db=buh&AN=35778596.
11. “EBSCOhost: The Effectiveness of Combining Online and Print Advertisements,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=11&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=44964344#db=buh&AN=44964344.
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13. “EBSCOhost: The Web is one of the most important technologies of the century, let alone…,” http://0-web.ebscohost.com.lispac.lsbu.ac.uk/ehost/detail?vid=7&hid=106&sid=3f0e2280-dace-4f55-aa59-1fc1001d6085%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=45399268#db=buh&AN=45399268.
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No Comments | In: Dissertation, MBA | | #

I have decided that the summer is now over and it is time to start on my chapters. After an eventful summer at work where many projects have fallen by the wayside I have had to re-evaluate my proposal and come up with a new plan.

The focus of my dissertation is now based on how web based technology needs to be pitched at the same level as the organisations staff, and that the end product which customers need to use should also be pitched at the level of the customer. It is discussed that there is a digital divide between IT literate and illiterate individuals, and this is true within the UK.

The dissertation will propose that the use of web based technology can only provide a competitive advantage when it is strategically deployed to a corresponding skill set. This should explain why some projects fail and some succeed even though they are similar, it is due to the organisation delivering them and the end users receiving them.

No Comments | In: MBA | | #

Just a note for myself really, that I have bought in haste a book – Free, Market Madness in the blind thought that it was the Free book by Chris Anderson today. In truth the book looks a decent read that I will persue but in the meantime I have found an audiobook version of Free that I will review in the coming days.

It is an intesting concept and one that interests me following on from reading titles such as wikinomics and we-think, big hits in this area last year. The polar end of the argument is also note worthy, and the Guardian has encapsulated this well with its argument in realtion to Journalism. The concept of Free is not strictly true as there is payment or losses at some point, and is this fair and just?

Anyway I shall listen to the audiobook and make another post, but just wanted to share my audiobook findings with anyone else that may be interested.

No Comments | In: MBA | | #

Tacos are a traditional Mexican dish made from a corn tortilla that is folled or rolled around a variety of cooked ingredients. The most common filling is carne asada, or grilled meat, with perhaps some guacamole, salsa, onions and cilantro added. There’s no end to the variations that can be made to any simple taco recipe and that is the fun of creating tacos, and why they are so popular today.
Taco Recipes offers dozens of tested recipes from traditional to gourmet.

Featured Recipe Carne Asada Tacos

Ingredients

Preparation:

1. Lay the flank steak in a large glass baking dish. In a medium bowl, whisk together the vinegar, soy sauce, 4 cloves of garlic, juice of two limes, and olive oil. Season with salt, black pepper, white pepper, garlic powder, chili powder, oregano, cumin and paprika. Whisk until well blended, then pour over the steak in the dish. Turn over once to coat both sides. Cover with plastic wrap, and marinate for 1 to 8 hours.
2. In a small bowl, stir together 1 chopped white onion, cilantro, and the juice of 1 lime. Set aside to use as a relish for the tacos.
3. Heat a skillet over medium-high heat. Toast chile pods in the skillet for a few minutes, then remove to a bowl of water to soak for about 30 minutes. Preheat the oven to 450 degrees F (230 degrees C).
4. Place the tomatoes, 1 onion, jalapenos, and 4 cloves of garlic onto a baking sheet. Roast in the oven for about 20 minutes, until toasted but not burnt. Place the roasted vegetables, and soaked chile pods into a blender or food processor, along with salt and pepper. Puree until smooth.
5. Heat vegetable oil in a large skillet over medium-high heat. Cut the marinated flank steak into cubes or strips. Cook, stirring constantly, until the meat is cooked through and most of the liquid has evaporated.
6. Warm the tortillas in a skillet for about a minute on each side to make them pliable. Tortillas may also be warmed in a microwave oven. Arrange two or three tortillas on a plate, and lay a generous amount of beef over them. Top with a sprinkle of the onion relish and a large spoonful of the pureed salsa. Add as much cheese as you like.
7. Garnish with lime wedges, and serve.

Recipe 2

Ingredients

Method

1. For the drunken beans: cover the beans with 3 times the amount of cold water in a pressure cook and cook for 1 ½ hours or until tender. Uncover, add the salt and boil for another 5 minutes. Add half the coriander and take off the heat.
2. Heat a little oil in a large pan and fry the bacon, onion, tomato and chillies for 7 minutes. Add the beans and boil uncovered for about 15 minutes stirring now and then. Add the remaining coriander and the beer, stir well, and turn off the heat. Set aside.
3. For the cortadillo: marinate the steak in a mixture of the crushed garlic, pepper, cumin and half the salt for a 2-3 hours or overnight in the fridge.
4. Heat the oil in a frying pan and fry the onion for 3 minutes, to soften. Add the chopped garlic and steak and cook for 5 minutes.
5. Add the diced potatoes and cook for 5 minutes before adding the tomatoes, chillies and the remaining salt. Turn heat down cook uncovered for about 10 minutes or until the sauce has thickened and meat and potatoes are tender.
6. For the guacamole: cut the avocado in half, take out the stone (but save it) and scoop the flesh into a bowl. Roughly mash it with a fork, then add the rest of the ingredients and mix well. Put the stone in the middle of the bowl to keep the avocado from going brown.
7. To serve: put a warm tortilla on a plate and fill it with the cortadillo, warmed drunken beans or guacamole, or use a mixture of the 3 in one tortilla. Eat with your hands.

No Comments | In: Cooking | tags: mexican. | #

The new generation of apple iPhone looks set to hit our shores within the next month or so and the question rises again, exactly what is the impact for mobile education. The ability to 1 way push data to handsets in the terms of audio and video has long been capable but what more can we do?
A thought would be whether synchronous communication could be achieved with a swanky touch screen phone and the general direction that these devices take. It will be interesting to see how apple extends the product, therefore setting the trend for the forthcoming copies of iPhone from camp Nokia, Sony-Ericsson etc. The trick I would suggest that apple are missing is the continued lack of flash support which is a huge disappointment for learning technologists as this would truly extend the device into a learning tool… in fact if you then think of this extended by apps such as the remote the possibilities are truly tantalising!

No Comments | In: Digital Video, eLearning | | #